मेरे दोनों हाथों में लड्डू हैं। उस वीडियो जैसी चीज़ों से मिलने वाली शोहरत भी मेरे पास है, लेकिन सड़क पर मुझे रोककर कोई यह नहीं कहता, "ओह, मेरे भगवान, ज़रा मेरे लिए नाचो।" शायद ही कभी ज़िंदगी में तीन-चार बार ऐसा हुआ होगा कि किसी ने सीधे मुझसे पूछा हो, "क्या आप वही 'इवोल्यूशन ऑफ़ डांस' वाले लड़के हैं?"
I have the best of both worlds. I have all the accolades that come with something like that video, but I don't have people stopping me on the street and being like, "Oh, my God, dance for me." I have probably only been recognized three or four times flat out - someone saying, "Are you the Evolution of Dance guy?"
I have the best of both worlds. I have all the accolades that come with something like that video, but I don't have people stopping me on the street and being like, "Oh, my God, dance for me." I have probably only been recognized three or four times flat out - someone saying, "Are you the Evolution of Dance guy?"
बहुत से लोगों के साथ ऐसा होता है कि जब उन्हें अपने जीवन के 15 मिनट की शोहरत मिलती है, तो वे उससे कुछ नया बनाने की कोशिश करते हैं। मैं वाकई बहुत किस्मत वाला था। एक प्रोफेशनल स्पीकर के लिए सब कुछ प्रेस, पब्लिसिटी और पीआर का खेल होता है, इसलिए इतनी सारी मुफ्त पब्लिसिटी मिल जाना... ज़िंदगी को बहुत आसान बना देता है।
For a lot of people, when something happens that gives them 15 minutes of fame, they try to create something new out of that. I was really fortunate. For a professional speaker, it is all about press, publicity and PR, so to get that much free publicity ... it made life a lot easier.
For a lot of people, when something happens that gives them 15 minutes of fame, they try to create something new out of that. I was really fortunate. For a professional speaker, it is all about press, publicity and PR, so to get that much free publicity ... it made life a lot easier.
तो यह पूरा अनुभव 'इवोल्यूशन ऑफ़ डांस' के इर्द-गिर्द घूमता था, और इसमें सिर्फ कोई ऐसी कंपनी शामिल नहीं थी जिसने वीडियो पर अपना विज्ञापन चिपका दिया हो।
So it was a whole experience revolving around "The Evolution of Dance," but wasn't just a company that put an ad on the video.
So it was a whole experience revolving around "The Evolution of Dance," but wasn't just a company that put an ad on the video.
मुझे लगता है कि इससे सबसे बड़ा सबक यह मिलता है कि किसी वीडियो पर महज़ अपना लोगो चिपका देना लगभग नामुमकिन है। बहुत से लोगों को लगता है कि अगर आप कोई बहुत लोकप्रिय वीडियो बना लें, तो आप पेप्सी से कह सकते हैं कि वे उस पर अपना छोटा सा लोगो लगा दें और इसके बदले वे आपको ढेरों पैसे दे देंगे। हम कुछ ऐसा बनाना चाहते थे जो सिर्फ वीडियो पर 'लोगो थोपने' भर का न हो।
I think the biggest lesson to be learned is that it is almost impossible to just throw a logo on a video. A lot of people think that if you make a really popular video, I can get Pepsi to put a little logo on there and they will pay me a lot of money. We wanted to create something that wasn't just a "slap a logo on the video."
I think the biggest lesson to be learned is that it is almost impossible to just throw a logo on a video. A lot of people think that if you make a really popular video, I can get Pepsi to put a little logo on there and they will pay me a lot of money. We wanted to create something that wasn't just a "slap a logo on the video."
मैंने असल में कुछ फ्रेम काटकर वीडियो को थोड़ा दानेदार (grainy) लुक दिया ताकि यह बिल्कुल पहले वाले वीडियो जैसा लगे। मुझे लगता है कि यह बहुत ज़रूरी है। खासकर यूज़र द्वारा बनाए गए कंटेंट (user-generated content) में, लोग बहुत ज़्यादा एडिट किए हुए या चमक-दमक वाले वीडियो नहीं देखना चाहते।
I actually cut out some frames and kind of gave it a little grainier look so it looks a lot more like the first one. I think that is really important. Especially from user-generated content, people don't want overproduced-looking videos.
I actually cut out some frames and kind of gave it a little grainier look so it looks a lot more like the first one. I think that is really important. Especially from user-generated content, people don't want overproduced-looking videos.
पहले वीडियो के लिए मेरे पास गानों के राइट्स नहीं थे क्योंकि मुझे अंदाजा ही नहीं था कि वह इतना धमाल मचा देगा। इसलिए दूसरे वीडियो के मामले में मैंने यही सोचा कि बाद में पछताने से बेहतर है कि पहले ही सावधानी बरती जाए। यह एक बहुत ही उलझन भरा सवाल है कि ऐसे वीडियो बनाने के लिए आपको गानों के राइट्स की ज़रूरत है भी या नहीं।
I didn't have song rights for the first video because I didn't know that it was going to do what it did. So for the second video, I decided better safe than sorry. It is a really gray area as to whether or not you even need song rights to make a video like that.
I didn't have song rights for the first video because I didn't know that it was going to do what it did. So for the second video, I decided better safe than sorry. It is a really gray area as to whether or not you even need song rights to make a video like that.
मुझे लगता है कि पहला वीडियो सफल होने की एक बड़ी वजह यह थी कि वह ओवर-प्रोड्यूस्ड नहीं था यानी उसमें बनावटीपन नहीं था। इसलिए दूसरा वीडियो कई अलग-अलग कैमरों से शूट किया गया, जिसमें से एक एचडी कैमरा भी था, और वह इतना साफ और स्पष्ट था कि लगभग ओवर-प्रोड्यूस्ड लगने लगा था।
One of the reasons that I think the first video was successful was that it wasn't overproduced. So for the second one, it was shot on several different cameras and one of them was an HD camera, and it was so clear and so clean that it almost looked overproduced.
One of the reasons that I think the first video was successful was that it wasn't overproduced. So for the second one, it was shot on several different cameras and one of them was an HD camera, and it was so clear and so clean that it almost looked overproduced.